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Event Producers

Laura Davis

Owner/Event Producer

Laura is from Dallas, Texas and has been active in the field of Dance/Drill Team for over 30 years. Laura has served as the Director of Dance/Drill Competition for the Contest of Champions at Walt Disney World since 2000 and is a former Executive Director, Owner & Partner of Starmakers Dance & Performance Camps, Inc. of Richardson, Texas. Her background includes attending Kilgore College earning an Associate of Arts degree while performing as a Rangerette Lieutenant and Swingster. She completed her degree in Dance from North Texas State University and earned her Masters Degree in Physical Education at the University of Texas at Tyler. Laura directed the South Garland High School Southern Belles and was later the Assistant Director /Choreographer of the Kilgore College Rangerettes. Laura taught Dance at Kilgore College and Richland College. She was an instructor for N.C.A. Superstar for 16 years ultimately serving in the office as Curriculum Coordinator. Additionally, she has choreographed numerous bowl game pre-game & half-time shows such as the Aloha Bowl and Cotton Bowl. She has had extensive choreography involvement in the dance productions coordinated by Mike Miller & Associates as part of the Macy’s Thanksgiving Day Parade® each year since 1986. Laura has served as the 1st Vice President & as Sergeant at Arms for the Dance Drill Team Directors of America. She has been an adjudicator and choreographer throughout the country for over 30 years and a part of the Macy’s Thanksgiving Day Parade for over 35 years.

Roger Hayes

Owner/Event Producer

Roger is from Frisco, Texas. He is a former cheerleader for Tulane University, the NFL New Orleans Saints and Mississippi State University. While living in New Orleans, Louisiana, he was the Official Mascot for the 1984 Louisiana World’s Fair, Seymore D. Fair. He served as an instructor for the National Cheerleaders Association for 10 years and was a Collegiate All-American. Roger was the Event Producer for the Contest of Champions at Walt Disney World from 1993-2013. He has produced and choreographed cheerleading performances for Mike Miller & Associates, in the Macy’s Thanksgiving Day Parade® (14 years), the Jeep Eagle Aloha Bowl (3 years), the St. Patrick’s Day Parade in Dublin, Ireland (3 years), London’s Grand Christmas Parade in London, England (1 year), London’s New Year’s Day Parade (1 year) and the Southwestern Bell Cotton Bowl Classic Pre-game and Half-time shows in Dallas, Texas (10 years). In 1994 he was a production assistant for the Miss Texas Scholarship Pageant and choreographer for the 75th Annual Miss America Boardwalk Parade. As the former founder and owner of America’s Best Cheer and Dance, Roger conducted cheer and dance camps and championships nationwide. He was also the founder and owner of Spirit Productions, Inc, a cheer and dance consulting business. He has served as a judge for the National Cheerleaders Association, Atlantic Cheer & Dance, American Cheer Power, Mardi Gras Spirit Events, Golden State Spirit Association and the USASF Cheerleading Worlds in Orlando, Florida. Roger completed a BSN degree from Indiana University School of Nursing. Roger has been a part of the Macy’s Thanksgiving Day Parade for 25 plus years!

Afton Fox Beadles

Creative Director

Afton is from Garland, Texas where she has been dancing/performing since a young age and has been involved in the dance/ drill team world for several years. Afton spent 6 years as the Assistant Drill Team Director at South Garland High School “Southern Belles” and has been the choreographer for the JJ Pearce High School “Pacesetters” for the past three years. Currently, Afton is the competitive team Director of two award winning companies at the Dance FX Studio in Garland. She is also starting her seventh year as a choreographer and instructor with Encore Creative Productions. Afton spends a majority of her time traveling and choreographing around the state of Texas and has had the privilege of choreographing for such prestigious teams as the Dallas Cowboys Cheerleaders and the Kilgore College Rangerettes. Afton has been associated with the Macy’s Thanksgiving Parade for over fifteen years!

Marshall Bradley

Logistics Director

From Weatherford, Texas, Marshall attended college and cheered at Abilene Christian University.  In 1986 he was hired by the National Cheerleaders Association.  During his time as an NCA instructor, he became  one of NCA’s top headed instructors for their HS & Collegiate Cheer Programs.  During Marshall’s cheerleading career, he became a National Level Adjudicator as well as an NCA Two-Time Collegiate All-American and an All-Star National Champion with Club Spirit.  Marshall has staffed, choreographed and performed for many Special Events, including:   Opening of World Cup Soccer Championships in Dallas, TX, the Aloha Bowl in Honolulu, HI,  the Southwestern Bell Cotton Bowl Halftime, and the Macy’s Thanksgiving Day Parade.   Marshall also became a top salesman for several major cheer & dance team uniform companies and in 2003, was honored as a “million-dollar club” uniform sales producer.  Currently, Marshall is in promotional products sales and owns a successful, growing business, Global Xpress Promotions.  Marshall has been on the Special Events Staff for the Parade since 1989.

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